Brand Strategy
Design systems that tell a story
Through research, evaluation, and competitive analysis, I can offer brand solutions that will strengthen and elevate your brand for years to come. I also create design systems, templates, guidelines, and content libraries to help a brand succeed and reach its target audience.
CDC Design System
I created components for and helped maintain a new Centers for Disease Control and Prevention design system. This system was implemented in our April 2024 "Clean Slate" launch, which cleaned up and organized CDC.gov. These are select screenshots of the design system. View the case study here.
Seattle Children's brand refresh
I refreshed Seattle Children's Brand with an updated logo and color palette as well as layout guidelines. This was an evolution of the brand that was created in 2011. The goal was to simplify and engage, creating a warm and open feel. I got rid of borders, rounded corners, and adjusted the logo icon of whales to have a wider stroke and bigger eyes. I also reduced the color palette from 24 to 6 (three primary plus white, and three secondary colors).
The Mountaineers brand refresh
When I updated The Mountaineers' visual brand, I wanted a bold and bright style that reflected the organization's energy and passion. I updated the logo, colors, and overall brand style. I also procured a cloud-based digital asset management system to collect and organize thousands of professional and donated photographs that had been collected over the decades.
