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User Experience
and Product Design

I can help you take your product to the next level from discovery to launch through research, heuristic evaluations, user journey mapping, accessibility studies, wireframing, prototyping, user testing, and analysis. 

 

I have a master's degree in UX design and undergraduate degrees in communication and social sciences. I love understanding how and why people think the way they do, which is invaluable in product design success.

Digital First Editor

CDC

A content management system that allows government employees to edit and manage the public-facing CDC.gov website. 

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Optum Specialty Medication Management

Optum

A custom B2B tool that helps Optum pharmacists review and manage specialty medications.

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Clinical Analytics

Optum

A custom B2B dashboard tool that gives insurance companies the ability to track and evaluate savings through medication type.

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Seattle Children's Website Redesign

Select images below to view as a case study

Seattle Children's is ranked nationally as one of the 10 best pediatric hospitals by the US News and World Report - but visiting its website meant taking a trip back to the 90's and nobody wants to feel like they're going back in time to get cutting-edge treatment. 

In 2018, I worked with our content strategist and contract developer to refresh the look and feel of seattlechildrens.org. 

The Mountaineers Website Redesign

Select images below to view as a case study

The Mountaineers site is used to set up and organize outdoor adventures for members of the organization. Still, we wanted it to be more than that - we wanted it to be a resource for outdoor enthusiasts to find trips and trip reports, information on routes, places, and conservation resources. We wanted to reach the broader outdoor community.

 

In 2013, I worked with a small team to create a new website for The Mountaineers. I was responsible for the content development of site pages, updated user journeys, and the overall rebranding. I conducted and assessed user research, updated the information architecture, and created mockups and specifications for developers.

©2025 by Suzanne Gerber

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